Wine in a can has hit South Africa - Uncanny Wines
Wine in a can has hit South Africa. ‘Uncanny Wines’ are proudly South African and are a response to the skyrocketing international trend. Canned wines have already experienced huge growth in the United States over the past five years, with sales rising by 69% from June 2018 to June 2019. The US market alone is worth over $80 million (R1.2 billion), with England and Australia following suit. Will this work for South Africans? ‘It’s been said that the South African market could be too conservative for wine in a can, but our lifestyles are a perfect match for this product. Tuck the cans into your picnic basket for summer concerts in the park or afternoons watching sport. Enjoy the no-fuss packaging at a braai and by the pool, without having to worry about glass. The possibilities are endless!” adds Ruan Viljoen, Uncanny’s other half. The challenge is to prove that canned wine can exceed consumer expectations, with an exceptional glass of wine, re-educating the way people drink. Wineries w
